Brad's Articles

In the dynamic world of hospitality, where guest expectations are continually evolving, technology integration plays a crucial role in delivering exceptional experiences while maintaining operational continuity. However, successfully integrating new technology without disrupting ongoing operations is a complex challenge.

Success in hospitality and event management hinges on having the right team, a challenge amplified when special events occur in remote or rural locations. For such events, it’s not uncommon to require specialized skills that are difficult to source locally.

The hospitality industry has seen a profound digital transformation over the past several decades, evolving from basic, handwritten transactions to sophisticated, AI-driven systems designed to enhance the guest experience. This shift reflects

In hospitality IT projects, product ownership involves far more than implementing new solutions; it requires a deep respect for the legacy systems and processes that have sustained operations. The drive for innovation often pushes IT teams to

The hospitality industry has experienced a digital transformation, and predictive analytics is at the heart of this shift. Today’s guests expect a personalized experience, and hotels and restaurants use predictive analytics more often to anticipate their needs, improve satisfaction, and foster loyalty. However,

The cruise line industry is a dynamic sector characterized by rapid technological advancements, a changing demographic, and, as a result, evolving guest expectations. As cruise lines embrace digital transformation, the role of Subject Matter Experts (SMEs) becomes paramount, particularly in the post-implementation phase of technology solutions.

In today’s competitive hospitality industry, data has become a critical asset for businesses aiming to enhance guest experiences, streamline operations, and drive profitability. Collecting, analyzing, and acting on data allows hospitality organizations to make smarter, more informed decisions. This paper explores

In today’s fast-paced technology-driven world, product innovation and integration in service industries cannot be overstated. As organizations strive to improve service delivery, developing digital solutions that seamlessly support rather than disrupt

In the fast-paced world of hospitality, specialized knowledge and expertise are crucial to ensure operational excellence and enhance guest experiences. Subject Matter Experts (SMEs) play a pivotal role in this transformation by providing

Beyond its year-round entertainment and dining complex operations, The Hangout also runs a robust event production company that creates some of the Gulf Coast’s most memorable, national, and internationally recognized events.

Nestled on the scenic Gulf Coast in Gulf Shores, Alabama, The Hangout is a unique year-round entertainment complex that offers a memorable experience for locals and tourists alike. Known for its

Traditionally, hospitality data collection was limited to basic information, such as booking patterns, guest feedback, and transaction records. While this information had value, it lacked the depth required to drive truly personalized service.   Today, data collection has expanded dramatically.

Planning large-scale events requires a structured approach from concept development through execution. Each stage of the process is

Technology, staffing, and event operations form the backbone of any large-scale event. Expertise in these areas helps streamline operations, improve efficiency, and