Brad's Articles

In the dynamic world of hospitality, where guest expectations are continually evolving, technology integration plays a crucial role in delivering exceptional experiences while maintaining operational continuity. However, successfully integrating new technology without disrupting ongoing operations is a complex challenge.

In hospitality IT, product ownership involves far more than implementing new solutions; it requires a deep respect for the legacy systems and processes that have sustained operations. The drive for innovation often pushes IT teams to focus solely on

Traditionally, hospitality data collection was limited to basic information, such as booking patterns, guest feedback, and transaction records. While this information had value, it lacked the depth required to drive truly personalized service.   Today, data collection has expanded dramatically.