Brad's Articles

The cruise line industry is a dynamic sector characterized by rapid technological advancements, a changing demographic, and, as a result, evolving guest expectations. As cruise lines embrace digital transformation, the role of Subject Matter Experts (SMEs) becomes paramount, particularly in the post-implementation phase of technology solutions.

In today’s competitive hospitality industry, data has become a critical asset for businesses aiming to enhance guest experiences, streamline operations, and drive profitability. Collecting, analyzing, and acting on data allows hospitality organizations to make smarter, more informed decisions. This paper explores

In the modern theme park environment, data-driven decision-making has become a pivotal strategy for improving operational efficiency, enhancing marketing efforts, and ultimately boosting guest satisfaction.

In hospitality IT, product ownership involves far more than implementing new solutions; it requires a deep respect for the legacy systems and processes that have sustained operations. The drive for innovation often pushes IT teams to focus solely on

In today’s fast-paced technology-driven world, product innovation and integration in service industries cannot be overstated. As organizations strive to improve service delivery, developing digital solutions that seamlessly support rather than disrupt

In the fast-paced world of hospitality, specialized knowledge and expertise are crucial to ensure operational excellence and enhance guest experiences. Subject Matter Experts (SMEs) play a pivotal role in this transformation by providing