Brad's Articles

The hospitality industry has seen a profound digital transformation over the past several decades, evolving from basic, handwritten transactions to sophisticated, AI-driven systems designed to enhance the guest experience. This shift reflects

The guest journey today begins long before guests arrive at their destination. Technology has transformed every stage of travel, creating seamless, personalized experiences that start from the moment someone first considers their trip. By using digital platforms, guests can

In hospitality IT projects, product ownership involves far more than implementing new solutions; it requires a deep respect for the legacy systems and processes that have sustained operations. The drive for innovation often pushes IT teams to

Creating digital business solutions for complex environments like cruise ship hospitality requires a deep understanding of the industry beyond surface-level knowledge. Subject matter experts (SMEs) with experience in land-based hospitality might assume that their expertise applies seamlessly to similar roles on a cruise ship. However, production company that creates some of the Gulf Coast’s most memorable, national, and internationally recognized events.

Frontline workers are the heartbeat of any service-driven organization, and collecting data from them is crucial for improving operations, enhancing service delivery, and driving innovation. These employees are in direct contact with customers, interact with processes firsthand, and understand the day-to-day challenges that may not be visible at higher levels of the organization. Therefore,

The hospitality industry has experienced a digital transformation, and predictive analytics is at the heart of this shift. Today’s guests expect a personalized experience, and hotels and restaurants use predictive analytics more often to anticipate their needs, improve satisfaction, and foster loyalty. However,